Backlinks are one of the most important on-page SEO elements. They are links that point to your website or blog from other websites. Backlinks can come from a variety of places, including social media, blogs, forums, and directories. This guide will let you know that why are backlinks still important.
You can read my post on Complete Guide to Create Backlinks
There are two types of backlinks: do-follow and no-follow. Do-follow links pass link juice when you place them on your website or blog, while no-follow links don’t pass link juice. The more do-follow backlinks you have pointing at your website, the more traffic it will receive from search engines like Google and Bing.
When you add a backlink to your website, you’re essentially telling search engines to consider your site as an authority in its particular niche for example, if you have a site about dog training, any time someone links to your site using the anchor text “dog training,” it’s telling Google that they trust your information about dog training techniques and they think their visitors will too.
To know more about the importance of backlinks let’s dive into more depth that are backlinks important for SEO?
Are Backlinks Important for SEO
The answer is yes, backlinks are still important in 2022.
Backlinks are one of the most important ranking factors in SEO. They can be direct links from another page, or indirect links from other sites that reference your website.
The number of backlinks you have is important because it shows how many people are linking to your site and the quality of those backlinks will also determine how valuable they are.
The best backlinks to have are ones that come from authority websites, as these will help boost your rankings in Google’s algorithm and help you get more organic traffic.
However, backlinks aren’t as important as they once were. Google has been doing a lot to improve their algorithms and make sure they don’t rank poorly-made websites in their search results anymore. One thing they’ve done is ignore low-quality link building strategies such as buying links or getting backlinks from shady directories.
Ranking Factors that Why are Backlinks still Important in SEO
• Improves Organic Ranking
Backlinks are key to any website’s success. They’re the main way search engines determine where a site should rank for a given keyword, or how relevant a topic is to a site. As such, it’s important to make sure your site has plenty of backlinks from reputable sources.
How can you get backlinks? There are multiple ways to go about this:
Write and share quality content on your blog or website. This is one of the best ways to build backlinks because it gets people talking about your business, brand, or product and links back to your website.
Find websites that are similar to yours and approach them with an offer. For example, if you run a travel blog and want more traffic from similar sites, reach out to other travel bloggers with offers like guest posting or advertising opportunities on their sites. You can also reach out with offers for content swaps – offering to write a piece for them if they write one for you – which will help generate traffic on both sides of the deal.
• Brand Awareness
Brand awareness is the primary goal of search engine optimization. It refers to the process of making sure that potential customers and clients are aware of your business and products. When people are aware of your brand, they can recognize your products and services when they see them. They will also be more likely to purchase from you or refer others to you because they have already established a relationship with your company. That’s why backlinks are backlinks still important.
You can do a brand awareness using backlinks in SEO by creating content that’s interesting, relevant, and useful for your target audience. You should also create backlinks to these types of content so it gets indexed by search engines like Google and Bing. This way, when people search for information about your product or service, they’ll find your content first when they look at search engine results pages (SERP’s).
The purpose of an SEO strategy is not just to get traffic but also convert it into sales. If we look at some statistics from Moz, we can see that around 80% of visitors don’t convert on their first visit:
So creating content that’s interesting and useful is very important if you want to increase conversions and improve ROI (return on investment).
• Backlinks Naturally Attract more Backlinks
Backlinks can be a great source of traffic, but they can also be a source of new backlinks.
Another advantage that many people are unaware of is that if you already have some quality backlinks on popular sites, a fraction of those individuals will write about and link to you without you even asking.
This happens because when someone links to you from an authoritative site, their readers will see the link in the article and think “hey, I should check this out”. This generates new backlinks from people who wouldn’t have otherwise linked to you.
For example, if someone links to you from an authoritative blog like Moz or Search Engine Journal, their readers will see the link and click through. Some of them will find your content useful and decide to share it with their friends. As a result, more people may start linking to your content as well!
• Organic Traffic Through Backlinks
You can earn a handsome amount of money through backlinks.
You just need to know how to go about it so that you know the importance of backlinks. Here are some tips:
- Find a website that is willing to give you a backlink in exchange for your content. The more authority this site has, the better it is for you. You can get links from websites like Wikipedia, Time Magazine, etc., which are high in authority and traffic.
- Create content that is helpful to your readers and then distribute it through social media platforms like Facebook, Twitter or LinkedIn. You can also share it on your own website. This way people will come across your blog post or article and get interested in reading it further. They may even link back to it if they find it useful enough!
- You can also create an infographic as well as video content which people would like to share over the internet – this helps in increasing your reach and popularity online!
The simple truth is that backlinks are still a very important aspect of SEO in terms of improving your rankings and drawing more visitors to your site. If you’re going to be creating content for the long term, your content needs to be consistent and relevant, while also fostering engagement levels higher than those of the competition.
Of course, there’s no way to guarantee high rankings or even a good amount of traffic unless you work at it. In the end, content needs to be engaging and well-written simply for its own sake. Traffic will follow with optimization if you focus on making that content worthy of spreading and backlinks from other sites are how that spread is achieved.