Search Engine Optimization (SEO) is the process of optimizing your website in a way that search engines can better understand it, and rank it higher for relevant searches. This involves Technical SEO for WordPress, On-Page SEO optimization & Off-Page SEO. Below I’ve thoroughly described a complete guide to the technical SEO for Word-Press. Which even a beginner can easily understand.
What is Technical SEO?
Technical SEO refers to all the behind-the-scenes elements that search engines look for when determining how to rank your site. Technical SEO is a complex process that requires technical knowledge, including an understanding of HTML, XML, web server configuration, header tags, and more.
Technical SEO is an important and often overlooked part of search engine optimization. But in order to stay competitive and get good rankings, all marketers need to understand how it works.
The first step in technical SEO for WordPress is site auditing. A site audit is a comprehensive analysis of your website executed by a team of experts to determine its strengths and weaknesses, as well as its technical readiness for search engines. Site auditing can help you find out whether or not you are ready to rank on search engines, and what changes need to be made if you want to rank higher.
Why Technical SEO is Important to Rank 1st in Google?
SEO is an important aspect of online marketing for every business. It helps to generate traffic, generates leads and sales. SEO has evolved over the years, and SEO today is more technical than it was before. Today, SEO has become more of a science than an art form.
Technical SEO for WordPress website is the process of optimizing your website in line with Google’s current search algorithm. When done correctly, it can help you achieve higher rankings, more traffic and greater customer loyalty.
A successful technical SEO implementation will help you earn a high ranking on Google and other search engines. It helps you to build trust.
Why Should You Optimize Your Website Technically?
The most important thing you can do to get your website found by search engines is to optimize it technically.
Well placed internal and external links, image alt-texts and good code quality are all important factors for good SEO. Such things aren’t as important for social media, but they will certainly help you get higher rankings in search engines, which in turn will help you with social media exposure.
The most important step of optimizing your site technically is to make sure that search engines can crawl your site efficiently.
How to Improve Technical SEO for WordPress or any of Your Website?
The best way to improve your technical SEO for WordPress is to make sure your site follows the rules set by search engines. There are a few basic steps to take, but it’s a good start to ensure that you don’t have any major issues with your site that could negatively impact your search visibility.
The first thing you want to do is check for duplicate content. Google has an algorithm that penalizes sites with duplicate content. You can use tools like Xenu Link Sleuth, Screaming Frog and Google Webmaster Tools to help find duplicated content and fix the issue if necessary.
Technical Search Engine Optimization is not only just to get your website indexed in search engine. But you also have to keep in mind the below mentioned points.
Important Points to Improve Technical SEO for WordPress:
- Structure of URL
- Sitemap of your website
- 404 Pages
- Structure of your website
- 301 Redirect
- Duplicate content
Users Interaction With Websites
Users interact with websites in different ways. Some people scroll down to read the content, while others use search functionality.
When users visit a website, many of them start by scrolling down to read the content. The more interesting and relevant you make your content, the more likely they are to become regular visitors.
However, some users prefer the search functionality and will not scroll down. These users will search for what they want through your site’s search bar or Google search engine.
If you want more visitors who are interested in reading your content, then create an appealing title that is easy to read.
Checklist for Powerful Technical SEO for WordPress Website
With all these resources available, there is no excuse for not learning technical SEO. With the right knowledge and tools, you can build an SEO friendly site and increase your search traffic.
This guide will help you learn everything you need to know about technical SEO for WordPress and how to optimize your website for search engines. The checklist below will walk through all the steps in order and you can use it as a guide when building your own SEO friendly website.
1. SSL for Your WordPress Website
Since 2011, Google has steadily been giving preference to sites that use SSL encryption over those that don’t. In fact, in October 2014, Google gave an official update regarding the ranking boost they give to secure sites.
There are a few reasons why this is important. First, it increases trust with your audience. The increased security helps to show that you are a legitimate company who cares about their users’ data. Second, it will help to ensure your content loads faster on mobile devices. Thirdly, it will increase your CTR (click-through-rate) in search results.
Every website that’s collecting user data or sending information back and forth over the internet should use SSL. The encryption used for this purpose is called Transport Layer Security or TLS for short. This is a protocol that encrypts all the communication flowing between a website and their users.
This means that if you type in your credit card number on a checkout page, it’s encrypted and protected from hackers. If you sign into a website using your username and password, the connection between to two can be encrypted using TLS.
2. Organized Structure
Organized site structure of website for technical SEO for WordPress is the best way to make your website search engine friendly and to improve the search ranking of your website. Site structure is a critical aspect of your website which if done right will definitely help in ranking better on search engines.
A proper site structure helps a lot in separating the content of different pages and therefore making it easier for search engines to read, index and rank the page accordingly. The site structure should be such that it helps in understanding how many pages are present on your site and also helps in categorizing them as per their importance, relevancy, relevance etc.
3. Structure of URL
The URL structure is a critical part of SEO. It’s what visitors type into the browser’s address bar to access your website. It also plays an important role in the ranking and indexing of your site by search engines, which is why it’s very important to have a good understanding of how they work.
When you type a URL into your web browser, that URL is split into two parts: the “domain name” and the “path”. The domain name is usually everything to the left of the first slash, and the path is everything to the technical seo for WordPress website.
One of the most important decisions that a web developer makes is which structure to use for the URLs of their website. There are a lot of factors that need to be considered in this decision and you need to understand both the benefits and downsides of each option.
If you were to search for an SEO guide on the topic of technical SEO for WordPress, you would find a lot of conflicting information. That’s because every SEO expert has their own opinion on what is best.
4. Optimize Robots.txt File
The robots.txt file is a text file that you place in the root directory of your domain and tells search engine crawlers what they can/can’t index.
When a user’s crawler reaches your website, it will read the robots.txt file to determine whether or not it should crawl any further pages on the site.
If the path to the page is blocked, the crawler will skip crawling it and move on to other pages. If permitted, however, the crawler will start crawling that page. This gives instructions to search engine crawlers (like Google bot) about which pages they can crawl, index, and notify.
It’s a very powerful tool because it allows you to prevent crawling and indexing of certain sections of your website without the need to penalize these sections with no-index tags or meta tags. The only downside is that it’s not easy for non-technical people to edit. This plays an important role in technical SEO for WordPress website to rank high in SERP.
5. Canonical URL’s
Google has been recommending the use of canonical URLs for several years now. SEOs have been advocating for their use for even longer, but relatively few businesses actually use them. Many website owners believe that canonical URLs are unnecessary because they do not see a significant impact on search rankings when they change or add them to increase the technical SEO for WordPress website.
Both of these assumptions are wrong. Links and content on a website can be disorganized, which result in duplicate content. Canonical URLs help clean this problem up by making sure the most relevant page is being indexed. They also prevent Google from indexing multiple pages of duplicate content, which can lead to a penalize your website.
What is Canonical URL?
In Technical SEO for WordPress website a canonical URL is the preferred URL for a page or resource. It’s a way of telling search engines which URL is the “real” or “best” one.
When there are multiple URLs that might point to the same content, search engines have a hard time deciding which one to rank higher in search results. By using a rel=”canonical” tag, you can tell search engines which URL is the best version.
Simply a canonical URL is a way to specify which URL you want Google search results to show. For example, if your site has two URLs for the same page, and one of them is a duplicate or not as useful, you can indicate which one Google should index.
6. 404 Pages
The error 404, also known as the “Page Not Found” error, is one of the most common web errors. It’s returned when a browser requests a URL that points to a non-existent page.
In recent years, this message has been modernized with a fun and creative design to make it more user-friendly. What you see may not be what you get, but at least it’s fun to look at! Check out our collection of creative 404 pages.
404 pages can be quite a pain point for most website owners. It reflects poorly on the brand and also hurts the site’s SEO efforts. Technical SEO for WordPress is crucial in ensuring that search engines know about these pages, so it doesn’t hurt your brand by making these pages invisible to search engines.
This type of error is usually generated by a server-side software, which sends an HTTP status code of 404 – Not Found to the requesting client indicating that the requested URL was not found on the server.
7. XML Sitemap
Sitemap is for search engines to understand the site structure and crawl it. XML sitemap is recommended for technical SEO for WordPress. It is a file that helps search engine bots to index the website pages. It also helps the webmaster to find any broken links or errors on the website.
Most of the web masters use different tools to create an XML sitemap but these tools are not completely free and sometimes they are not easy to use, so I am sharing an easy way to create an xml sitemap using any text editor like notepad++, in just 5 steps.
Most of us are not aware of the fact that we need to build an XML sitemap for our sites. However, it has been proven by many SEO experts that an XML sitemap is extremely useful. You can use it to get your site crawled more often by search engines as well as provide users with a better user experience on your website.
Here, in this blog post, I am going to share a detailed guide on how you can easily create an XML Sitemap for your website. And how you can improve the sitemap of your website.
How to Optimize Your Website’s XML Sitemap?
An XML sitemap is a list of pages on your site. Google uses this list to help determine the content on your site. An optimized XML sitemap can increase your visibility in search results, increase the click-through rate for your internal links, and reduce the user bounce rate for your website.
The best practices for XML sitemaps include:
Include a <loc> tag that includes the city and country code (e.g., <loc>San Diego, CA</loc>)
Create a unique <url> tag for each page on your site.
XML sitemaps are your first line of defense against the most common cause of poor website performance: poor crawl coverage. All modern search engines, including Google and Bing, use sitemaps to crawl your website more quickly in the technical SEO for WordPress website.
When you submit a sitemap, you are telling search engines that you have identified pages on your site that are important for crawlers to find. The search engines then use this information to create a crawling schedule that enables them to visit each page on your site more often, helping to ensure your site gets crawled thoroughly and more quickly.
8. Mobile Friendly Website for technical SEO of WordPress
Mobile friendliness is a ranking factor for both Google and Bing. And the importance of this factor is continuously increasing. With over 50% of searchers using mobile devices, you cannot ignore this factor and still expect to have a successful website. In fact, Google has gone as far as to say that they may give preference to sites that are mobile friendly in their search results.
In this article I’ve gone through the steps required to improve the technical SEO for WordPress site’s mobile friendliness, review what Google says about it, and look at best practices for implementing this change.
In 2016, Google announced that mobile friendliness would be a ranking factor for websites. The problem is that a large number of websites are not mobile friendly. This means that there is a lot of potential traffic that could be lost to mobile unfriendly sites.
Thanks for reading this checklist, which is a comprehensive guide to improve the technical SEO for WordPress, the website you are looking to rank. Simply the word technical tell itself that you should have some technical knowledge. You have to consider this side of SEO rather than just publishing content and creating backlinks for ranking. I hope that you found it useful and easy to follow. If you have any questions, please feel free to leave a comment below and I will be more than happy to answer them.