What is On-Page SEO & How it Helps?
On-Page SEO contains multiple elements on your website that you can control on you website. Controlling these you are making it easy for the search engines to index your website’s content fast. In this section of On-Page SEO we will discuss about those elements that will help you to index your website easily into search engines such as Google, Bing & Yahoo etc.
Content of Your Website
Let’s start with the saying “Content is always King”. If you write the type of content which audience find relevant, valuable and engaging. There is great chance that authority of your website will increase. Apart from this, the way your format or present your content to the audience has huge impact on the crawlers to index your content into the search engine in on-page SEO. You have to design your webpage content in this way that it really grabs the attention of the reader. Include the keywords related to your topic, use proper headlines, numbering where it’s necessary.
Structure of URL’s
Structure of URL of your website can have great impact on indexing in search engine. This makes easy for search engine bots to understand the content on your website. Having an organized structure of URL into your website’s content will be a lot more fruitful.
Some of the websites uses numbers or code into the URL’s, which not a good practice in on-page SEO. If you set up the URL of your website according to the title of the webpage, you are making it easy for the audience and the bots to understand the structure of your website. And this is more helpful for link building in search engine optimization when you share your webpage link to any other place.
Meta Tags & Title Tags
Other than the actual headline of your website’s page, every page you create on your website has a title tag. This text snippet appears on the upper left corner on the tab of your web browser. This also appears as blue link in the search engines when any search engine list your website on the SERP. The maximum length of title tags contains 75 characters. So you should be careful while choosing the title words.
Meta description, which appears below the title tag, contains some additional text snippet in the HTML. This allows you to list other keywords that relate to your page. In early days, search engines used this to determine the keywords to rank your website for. Now, most of the big search engine giants claim that they don’t use Meta keywords while indexing the content. But still some small search engines may use it though. For the best practice, it is recommended to put 4 to 6 keywords in Meta description. But spending a lot of time on it is not useful.
Earlier, in Complete Guide to Create Backlinks section we talked about the inbound links which are coming from other websites to your website. When you are creating content on your website, blog or on a page you want to give reference to other pages on your website. This is called internal linking. You can do while inserting a link to another page within the specific page’s content. For the best practice, it is recommended to use the anchor text for internal linking. When an anchor text is used, it means the page you are linking to be about the specific keyword you are using as your anchor. And this is helpful for the search engines for quick indexing process.
In on-page SEO suppose you land on a webpage that contains only text. You will surely not like that. And that will also not be more attractive to other readers. Therefore use of images in your content will increase the beauty and attract the attention of readers. This also helps the search engines when they scan your website for indexing. Images are like clues for search engines to understand what about the content is.
Every image you upload to your website has a file name. And that file name lives in the source code of your website or HTML. As the search engines completely scans your website for indexing. Therefore, you should use the name of picture that exactly describes the image. For example, ‘brown sneaker.jpg’ is more than have a name like ‘image2.jpg’.
By putting an alt text, you give a name to search engines when in case of low internet the website doesn’t load completely. Alt text will be shown in place of images used in the content & it’s good sign. If you do it while doing on-page seo, your readers will see a text of an image which isn’t appearing due to low internet.
Exact Matched Headlines
When it comes to writing content on your website for on-page SEO, use of different types of headline increase the reader’s attention. Writing text on your website without proper headlines will look like a mixture of raw text. When you use proper headlines and divide the text into small paragraphs with the help of headings, subheadings your content looks more professional and beautiful. It also helps the search engines in indexing your web content. As search engine bot look for clues to index website. And these headlines in your content act as clue for those bots. It is recommended to use your keywords in the headlines. So that in indexing your main keywords appears as important headline in your content.
Copy-writing can have a great impact on your website’s on-page SEO. Here are some best practices for copy-writing that will surely improve your content’s health.
- Writing of compelling introductions that clearly describes the problem including your solution.
- Break the sections that are longer than 300 words into different subheadings.
- In on-page SEO one should avoid long sentences and paragraphs.
- Incorporation of keywords throughout the content of the page.
- Last but not least: Always write for your readers.
Keyword density has great importance in on-page SEO. It means how often you are using specific keywords in your content. If there are 100 words of content available on your webpage. And you used your keyword 7 times in different places throughout the content. Than the keyword density will be 7. There isn’t any hard and fast rule about it. But you should try to incorporate the main keywords naturally and aim for optimal keyword density. Additionally, use synonyms, long tail keywords and related terms that could help in your Page Rank.